‘I believe that beauty comes first from within. My creations are made not to disguise or hide an individual’s personality but to reveal it.’ – Giorgio Armani Giorgio Armani Beauty has always adopted a policy of continuous innovation where its creative developments in make-up are concerned. This commitment to excellence sets high standards that not only make women look more beautiful, but, more importantly, help them to be themselves with confidence. Beauty products that deliver a measured result, and never look overdone – that is the secret of Armani make-up. It’s all about achieving a simple and real effect, which is always sophisticated.